What do habits, dogmas and preconceived ideas have in common? They all limit the expansion of our thoughts, confining it to the same old patterns and solutions.
The digital world is not free from such things. Most of today’s digital products are still being built based on ideas and limitations from many years ago.
How can we re-invent digital products? How would they look, behave and operate if we were re-imagining them from scratch, ignoring what has been done so far as if it was never invented before?
We are at a fantastic place in time to ask these questions. Today’s technology, available in tablets and other mobile devices, allows us to break free from some of this boxes, and aim for something refreshingly different.
That is the challenge. That is the mission.